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UN Global Compact Russia

Previews

Workshop “Integration of the Social Mission of Business in Communications. Evaluating Efficiency"

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MTS Co-Working, 1/3 b.2, Vorontsovskaya st., Moscow
Add to calendar 19-02-2019 10:30 01-01-1970 03:00 Europe/Moscow Workshop “Integration of the Social Mission of Business in Communications. Evaluating Efficiency" 19 February 2019 10:30-13:00 | MTS Co-Working, 1/3 b.2, Vorontsovskaya st., Moscow

Joint workshop of Effie Russia and Global Compact Local Network Russia
MTS Co-Working, 1/3 b.2, Vorontsovskaya st., Moscow
All global brands and big businesses face the need to transform their strategies in line with global trends of sustainable development sue to growing environmental, social and ethical requirements. Responsibility and an innovative approach based on the values ​​of corporate citizenship are becoming important factors in the growth and efficiency of the private sector. More and more shareholders, consumers and talented employees are voting for it. The concept of corporate responsibility evolves from philanthropy to the restructuring of business processes in the interests of the Sustainable Development Goals (SDGs), the inclusion of its socio-environmental dimension in the profit characteristics, the formation of infrastructure for long-term positive changes.

At the same time, the efforts of business in the field of sustainable development, its commitment to the principles and values ​​of corporate responsibility often remain only elements of narrow social tactics, and they are reflected only in non-financial reporting (and even this is not always) and are not included in strategic communications. Although, using the meanings of corporate responsibility of the brand in communications and marketing, it is possible to gain the confidence of interested parties much faster, break away from competitors and provide reputations that are relevant and attractive to both the general public and the target audience.

This gap exists because in Russia there is both - unprecedented interest in the topic of sustainable development, and an acute shortage of expertise in it. But it can be reduced by combining competencies in communications and corporate responsibility with the task of jointly finding ways to transform not only commercial, but also communication strategies in the interests of sustainable development.

This is exactly what Effie Russia, the representative office of the world's largest institute of efficiency in marketing, will try to do on February 19th, together with the Russian national network of the Global Compact - an international UN initiative for business in the field of sustainable development. At one site, they will gather, on the one hand, communications, marketing and PR specialists, and on the other, sustainable development professionals, CSR managers, directors of strategy and sustainable development of global and Russian leading companies, in order to:

Workshop targets:

· Discuss how responsibility trends affect business and marketing in Russia

· Be inspired by the world's best marketing case studies with meaning - winners of the Effie Positive Change competition

· Try to independently assess the effectiveness of advertising campaigns with a social mission

· Determine the immediate prospects for the development of the SDG theme in Russia


Participants: directors of marketing, strategy, sustainable development of global and Russian companies.

Event schedule

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