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UN Global Compact Russia


John Elkington

Founding Partner and Chairman & Chief Pollinator at Volans

Articles & Interviews

John Elkington. Challenge of Tomorrow

One of the key partners of the Platform is Volans – a London-based agency, founded in 2008 and working to help market leaders in finding solutions to system tasks of global scale. Principle methods encouraging business to understand its opportunities involve breakthrough mindset implementation in its strategy. John Elkington, Volans Co-Founder and Chairman, a thought-leader, business strategist, a writer and serial entrepreneur, known as one of the pioneers of sustainability movement for over 40 years.


In 1994, he originated the term "Triple Bottom Line" and in 1995 the popularisation, People, Planet & Profit (or, alternatively, Prosperity). In 1987, with Julia Hailes and Tom Burke, he co-founded SustainAbility, a think tank and consultancy that works with businesses through markets in the pursuit of economic, social and environmental sustainability. In 2009, a CSR International survey of the Top 100 CSR leaders placed John fourth: after Al Gore, Barack Obama and the late Anita Roddick of the Body Shop, and alongside Muhammad Yunus of the Grameen Bank.
Joining the Global Compact Network Russia – the Association “National Network of the Global Compact” – opens for the UN Global Compact participants additional opportunities – those mentioned above and stated below.